This report comprehensively analyses sorghum and millet production in Burkina Faso, Ethiopia, Mali, and Sudan. These countries have unique but interconnected agricultural environments and face challenges like climate change, economic shifts, and technological development. We aim to understand how they tailor their production methods to both local needs and global pressures. The report identifies the internal factors that enable these nations to compete effectively in agriculture. It scrutinises key elements like labour, capital, and natural resources and evaluates the market demand for sorghum and millet, considering price volatility, consumer preferences, and trade dynamics. Additionally, the study looks at the framework that fosters innovation in the agricultural sector, considering alliances, methods, and technological advancements that could spur industry growth.